Being a dad is beautiful, eye-opening, life-changing and Exhausting. When you’re the guy who usually has it all togther, it only takes a tiny version of you to turn your world upside down. 5-hour Energy is here to answer the call of new, tired dads and help them step into their Big Dad Energy

LTO

PR / Influencer Marketing

We created a Super Dad Survival Kit to send to influencers—new and young dads balancing busy schedules and big energy inside a BDE (Big Dad Energy) hat nose-muffling earplugs, sleep-enhancing nasal strips a binky for baby and plenty of 5-hour Energy Dad Strength to power through parenthood.

DAD Dash 5k

This Father’s Day, the Dad Dash 5k challenges dads to tap into their Big Dad Energy, running with their little one in a stroller or carrier-filed by 5-hour Energy Dad Strength and rewarded with exclusive dad swag at the finish line.

CWs: David Alston

ADs: Arielle deNeergaard

Purell